Fujifilm XF10

My first ever experience with a digital camera was back in 2001, I borrowed a friends’ Nikon Coolpix 5000 compact, eighteen years ago it was considered a ‘prosumer’ model. I remember looking at the 5-megapixel images on a computer screen and zooming in until I could see every individual coloured pixel. Most other compact cameras at that time were only packing 2 and 3-megapixel sensors, so I was slightly impressed, although not impressed enough to ditch my 35mm Nikon and Leica. I didn’t own a digital camera of my own until 2003; I got a Canon G5 compact (still only 5-megapixels) which led to the eventual purchase of my first ‘proper’ digital camera, the Canon 5D, in 2007.
It’s a common misconception that because I prefer using film for my personal and project work, this means I’m anti-digital, which is not the case. I’ve lost count of the digital cameras I’ve owned over the past 20-years; I shoot most of my commercial work on ones and zeros. I’ve just always preferred the look and the workflow of film. So, I was a tad surprised to be asked to test the new (it’s actually been available in the UK for about seven months) Fuji XF10.
I’ve only had the camera for a few days, so this a ‘first impressions’ rather than a full review of this 24-megapixel, APS-C sized sensor compact. I’ve only taken about 30 photographs with it, so far.
I did a bit of research before I received the XF10 and most photographers are comparing it to the street photographers favourite camera – the Ricoh GRII. I’ve never used the GRII, so can’t comment. The thing I keep hearing over and over is that the Fuji suffers from inferior focus performance – yes, in poor light it does hunt back and forth, but in daylight, I haven’t experienced any significant problems.
Build quality is excellent; I’m not sure if it’s a magnesium body or if it’s a composite material, but it feels very sturdy. The camera is tiny, about the same size as my Olympus Mju2 35mm ‘micro compact’, but it fits comfortably, even in my big sausage fingers. I have the matt black version, which I specifically asked for – the Champagne and brown leatherette version is, quite frankly, a visual monstrosity.
Picture quality through the 18.5mm lens (28mm equivalent) onto the 24mp APS-C sensor is stunning – the images here are all jpegs, straight from the cameras various presets, however, I will only be shooting RAW files from now on and editing in Lightroom.
I’ll play with the Fuji XF10 for a few weeks and report back with a full review. If it replaces anything, it’ll be the camera on my iPhone 8+.


  1. Fuji Guy Perth

    The best shots I’ve seen from the XF10, by far.. I was considering the new GRIII but I’m leaning toward this one now.
    What’s your thoughts on the snap focus? The Ricoh does have more range in that aspect.


    • The GRII and III both have snap focus that can be set to any distance, I think? The ‘snap focus’ on the XF10 is limited to 2m and 5m…however, you can achieve exactly the same mode by setting the focus to your desired distance (10cm -infinity) and leave it set to that for as long as you like, it stays at that distance even after the camera is turned off. I know people will argue that pressing an fn button a couple of times is quicker, but setting manual takes, literally, 10 seconds. If you were doing street photography, you’d just set distance and forget it until you want to change the distance. Not a big chore. 🙂

      (**I just did it, starting from camera off, through switching to MF and setting a distance – 5 seconds)


  2. Don Springer

    Comparing the XF10 with the Ricoh GRIII is like comparing a Skoda with a Porsche- they are nothing like each other.
    The GRIII has better AF, it’s weather sealed, it has snap focus, it’s smaller and lighter and it has a hot shoe. The GRIII is the industry standard for street photography, always will be.


  3. I take it you’re a GRIII owner… your camera isn’t weather sealed, in fact, there are already complaints about dust getting onto the sensor, just like the GRII. (let’s not even mention the overheating processor that makes the camera so hot you can’t keep it in a pocket with risking third degree burns)
    Read above re. snap focus.
    Your camera is slightly smaller, but that’s because it doesn’t have a flash.
    I wasn’t aware there was a ‘street photography industry’ to give the GR such a title? 🙂


  4. Dawn Craster

    The XF10 doesn’t have snap focus like the GR and the general overall focus performance is poor. I understand there will be a firmware updahte to fix a few problem though.


  5. First of all – I love the results. And your using by the presets.
    Somehow I never loved and Fuji stuff exclude the one and only GA645 (i really would like to have G690ii also but..)
    I use GRii already around 6 months for everything. From portrait sessions to extremely low light band photography when sometimes I don’t power off the camera during until I need to replace the battery ( i have 3) – its around 250-300 images – for band photography mostly with a flash and a manual focusing. During a few hours, I hold it in my hand and never felt it warm in a condition like someone said you. I use the camera in a very extreme situation.
    I don’t like the GRiii bcos of different reasons – the touch screen is always nervous me like hell, they also removed a few very useful buttons and flash. So, now I’m’ really happy that I found this GRii for the nice price.
    BTW – to shoot RAW, and to edit in Lightroom is the way 🙂


  6. Bram Robert

    Hi…have the XF10 and made some stunning stuff with it but i’am still not able to import into lightroom CC. For my editing i’ll have to turn to Silkypix raw converter, create a TIFF and only than i’am able to import in Lightroom. Does anyone on this forum have some solution for this…thx!


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